AI Thinks, Automation Acts: Bringing Them Together to Refine MSP Efficiency

Overview

As we close out 2025 and head into 2026, AI and automation continue to dominate conversations across the MSP industry. Both drive efficiency, productivity, and profitability— but they serve different purposes. Understanding the difference empowers MSPs to use both more strategically. 

Join Aharon Chernin, CEO & Founder of Rewst, and Mark Alayev from Thread, for a candid discussion on how AI and automation can (and should) work together to transform MSP operations.  

In this session, we’ll cut through the hype and get practical about AI and automation. Join us to:  

• Learn what AI does best — interpretation, conversation, and prediction — and where it falls short.  
• See where automation excels in structure, consistency, and repeatability — and how AI can enhance it.  
• Explore real-world examples using Rewst and Thread to surface insights, generate recommendations, and take action automatically.  
• Get practical tips on where to start, what to avoid, and how to communicate the difference  to your non-technical customers.  

If you’ve ever wondered “what’s real, what’s ready, and what’s next” when it comes to AI and automation for MSPs — this is the session for you.